Analytics & Reports
Get detailed insights about your store's visitors, traffic sources, conversions, and revenue. Analytics helps you understand visitor behavior and make data-driven decisions.
Overview
The Analytics dashboard provides comprehensive data about:
- Visitor metrics - Total visitors, sessions, and trends
- Conversion funnel - From browsing to purchase
- Revenue breakdown - By source and country
- Traffic patterns - Over time and by device
- Product performance - Most viewed, added to cart, and purchased
Key Metrics
Overview Cards
At the top of Analytics, you'll find key performance indicators:
- Visitors - Unique visitors in the selected period (with % change)
- Sessions - Total browsing sessions (with % change)
- Conversion Rate - Percentage of visitors who purchased (with % change)
- Avg Order Value - Average purchase amount (with % change)
Time-Based Charts
Visual representations of your traffic over time:
- Visitors over time - Daily visitor counts
- Sessions over time - Daily session counts
Toggle between chart views to analyze different metrics.
Conversion Funnel
Track visitor progress through your sales funnel:
- All Visitors - Everyone who visited your store
- Viewed Product - Visitors who viewed at least one product
- Added to Cart - Visitors who added items to cart
- Reached Checkout - Visitors who started checkout
- Purchased - Visitors who completed a purchase
Each stage shows:
- Total count
- Percentage of total visitors
- Drop-off from previous stage
Revenue Analytics
Total Revenue
Your total revenue for the selected period, with comparison to the previous period.
Revenue by Source
Breakdown of where your revenue comes from:
| Source | Revenue | Orders |
|---|---|---|
| Direct | $X,XXX | XX |
| $X,XXX | XX | |
| $X,XXX | XX | |
| ... | ... | ... |
Revenue by Country
Geographic distribution of your revenue:
| Country | Revenue | Orders |
|---|---|---|
| United States | $X,XXX | XX |
| United Kingdom | $X,XXX | XX |
| Canada | $X,XXX | XX |
| ... | ... | ... |
Visitor Insights
New vs Returning
Understand your visitor composition:
- New Visitors - First-time visitors (count and percentage)
- Returning Visitors - Previous visitors returning (count and percentage)
Device Breakdown
See what devices visitors use:
- Desktop
- Mobile
- Tablet
Product Analytics
Most Viewed Products
Products that attract the most attention:
- Product image and title
- View count
Most Added to Cart
Products visitors are most interested in buying:
- Product image and title
- Add-to-cart count
Most Purchased Products
Your best-selling products:
- Product image and title
- Purchase count
- Revenue generated
Traffic Sources
Top Sources
Where your visitors come from:
- Direct - Typed URL or bookmark
- Google - Organic search
- Facebook - Social traffic
- Instagram - Social traffic
- Email - Email campaigns
- Other - Miscellaneous sources
Top Landing Pages
First pages visitors see:
- Page path
- Visit count
- Conversion rate
Top Exit Pages
Where visitors leave:
- Page path
- Exit count
- Exit rate
Filtering & Date Ranges
Date Range Selection
Choose your analysis period:
- Today - Current day
- Yesterday - Previous day
- Last 7 days - Past week
- Last 30 days - Past month
- Custom range - Specific dates
Comparison Period
Analytics automatically compares to the previous period of equal length.
Exporting Data
Currently, data is viewed within the app. For custom exports or integrations, contact support.
Understanding Your Data
What Counts as a Visitor?
A unique visitor is identified by a persistent cookie. The same person visiting from different devices counts as separate visitors.
What Counts as a Session?
A session is a continuous browsing period. A new session starts after 30 minutes of inactivity.
How is Conversion Rate Calculated?
Conversion Rate = (Visitors who Purchased / Total Visitors) × 100
Currency Conversion
All monetary values are converted to your store's default currency for consistent reporting.
Tips for Analysis
Identify Drop-off Points
Use the conversion funnel to find where visitors leave:
- High product view, low cart adds = Product page issues
- High cart adds, low checkout = Cart abandonment
- High checkout starts, low purchases = Checkout friction
Compare Time Periods
Look for patterns:
- Day of week variations
- Seasonal trends
- Campaign impacts
Focus on Revenue Sources
Prioritize marketing channels that drive actual purchases, not just traffic.
Related Topics
- Visitors - Individual visitor profiles
- Session Recordings - Watch visitor behavior
- Settings - Timezone and currency settings