Privacy Policy

Last updated: July 2026

This Privacy Policy describes how ReplayPRO ("we", "us", or "our") collects, uses, and shares information when you use our Shopify application.

Information We Collect

Store Information

When you install ReplayPRO, we collect:

Store details — Your Shopify store name, domain, and myshopify domain
Contact information — Store owner email address
Store settings — Timezone, currency, and locale preferences

Visitor Data

ReplayPRO collects information about visitors to your store:

Session data — Pages viewed, time spent, navigation paths
Device information — Browser type, operating system, screen resolution
Location data — Country and city (derived from IP address)
Interaction data — Clicks, scrolling, form interactions (content can be masked)
Cart and order data — Products added to cart, purchases made (if enabled)

Order and Customer Data (via Shopify Admin API)

To provide revenue and conversion analytics, ReplayPRO processes order- and customer-related data from your Shopify store:

Order data — Order totals, currency, financial and fulfillment status, refunds, order source, and timestamps
Customer purchase summary — Number of orders and total amount spent per customer, and a customer identifier

We use this data to attribute sessions to purchases, measure conversion and drop-off in monetary terms, detect revenue anomalies (such as checkout drop-offs or refund spikes), and identify your highest-value customers so you can prioritize issues that affect them.

We access only the minimum data required for these features. We do NOT access customer names, email addresses, phone numbers, or postal addresses.

What We Do NOT Collect

Payment information — Credit card numbers, payment details
Checkout page recordings — We never visually record Shopify checkout pages. We do process checkout progression events (which step a visitor reached, and order totals) via Shopify Web Pixels to measure conversion, but no checkout page content is recorded
Passwords — Password fields are automatically masked
Sensitive personal data — We do not intentionally collect health, financial, or other sensitive data

How We Use Information

We use the collected information to:

Provide the service — Record sessions, generate analytics, track visitors
Revenue analytics — Measure conversion, attribute sessions to purchases, and detect revenue anomalies to alert you
Improve the app — Analyze usage patterns to enhance features
Provide support — Help troubleshoot issues and answer questions
Send notifications — Visitor subscription alerts, limit warnings, important updates
Billing — Process subscription payments through Shopify

Data Storage and Security

Storage

Data is stored on secure servers
Session recordings are stored temporarily based on your plan
Visitor profiles and analytics data are retained while your account is active

Security Measures

Encryption — Data is encrypted in transit (HTTPS/TLS)
Access controls — Only authorized personnel can access data
Secure infrastructure — We use industry-standard cloud providers

Data Sharing

We do NOT sell your data or your visitors' data to third parties.

We may share data with:

Service providers — Infrastructure and hosting providers necessary to operate the service
Legal requirements — When required by law, court order, or government request
Business transfers — In connection with a merger, acquisition, or sale of assets

Your Rights and Controls

Privacy Controls in ReplayPRO

You have control over what data is collected:

Input masking — Hide text entered in form fields
Customer detail masking — Hide personal information on order pages
Exclude visitors — Stop tracking specific visitors
Block visitors — Prevent tracking by IP, country, city, or visitor ID
Disable recording — Turn off session recording entirely

Data Access and Deletion

Access your data — View all collected data in your ReplayPRO dashboard
Delete visitor data — Remove specific visitors from your records
Delete all data — Use the Reset Limit feature or uninstall the app
Account deletion — Uninstalling ReplayPRO deletes all associated data

Your Visitors' Privacy

Informing Your Visitors

As a store owner, you are responsible for:

Informing visitors about tracking on your store
Updating your store's privacy policy to mention session recording
Complying with applicable privacy laws (GDPR, CCPA, etc.)

Recommended Disclosure

We recommend adding the following to your store's privacy policy:

"We use session recording software to analyze how visitors interact with our website. This may include recording mouse movements, clicks, and page scrolling. Personal information entered in forms may be masked to protect your privacy."

GDPR Compliance

For visitors in the European Union:

Legal basis — Processing is based on legitimate interest (improving user experience) or consent
Consent — For analytics collected via Shopify Web Pixels, we honor the consent signals from Shopify's Customer Privacy framework. In regions that require consent, our pixel only collects data after the visitor grants analytics consent
Data minimization — We only collect data necessary for the service
Right to access — Visitors can request access to their data through you
Right to deletion — You can delete visitor data from ReplayPRO
Data portability — Contact us if you need data in a portable format

CCPA Compliance

For California residents:

Right to know — Information about data collection practices (this policy)
Right to delete — Request deletion of personal information
Right to opt-out — We do not sell personal information
Non-discrimination — We do not discriminate against users who exercise their rights

Cookies and Tracking

ReplayPRO uses cookies to:

Identify visitors — A persistent cookie identifies returning visitors
Track sessions — Session cookies track activity during a visit

These cookies are first-party cookies set on your store's domain.

Children's Privacy

ReplayPRO is not intended for use on websites directed at children under 13. We do not knowingly collect data from children.

Data Retention

Session recordings — Retained based on your plan and storage limits
Visitor profiles — Retained while your account is active
Analytics data — Aggregated data may be retained for trend analysis
Order and customer analytics — Retained only as long as needed for reporting and anomaly detection while your account is active
After uninstall — All data is deleted within 30 days of uninstallation

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

Posting a notice in the app
Sending an email to your registered address
Updating the "Last updated" date above

Contact Us

If you have questions about this Privacy Policy or our data practices:

Use the chat on our Contact page
Include your store name or myshopify domain in your message